Mean People Suck Blog

Is Empathy the Most Important Skill a CMO Can Master?

Is Empathy the Most Important Skill a CMO Can Master?

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck, “Our Customers Know We Suck,” I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are...

Why One Commercial Real Estate Company Focuses On Great Storytelling

Why One Commercial Real Estate Company Focuses On Great Storytelling

If you’re reading this, then I think you probably get the value of marketing storytelling. It’s a powerful thing and is often a catalyst for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories...

Only Meaningful Brands Resonate with Consumers Today

Only Meaningful Brands Resonate with Consumers Today

When I wrote Mean People Suck, I wanted to get across the point that empathy is more powerful than most of us realize. I wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more...

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a...

How Empathy Rescued Disney’s Frozen from the Cutting Room Floor

How Empathy Rescued Disney’s Frozen from the Cutting Room Floor

Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time. That is, until...

Fostering Innovation & Empathy, CEO Models Lifelong Learning

Fostering Innovation & Empathy, CEO Models Lifelong Learning

In a decade in which many executives valued innovation yet felt leery about taking the plunge, Jeffrey Immelt took GE’s reins, transforming the legacy giant into a more agile organization. With a core commitment to lifelong learning not only personally but corporately...

What Do Employees Really Value? It’s Not Just About Salary

What Do Employees Really Value? It’s Not Just About Salary

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really...

It’s Customers, Not Corporate Leaders, Who Can Show You the Way

It’s Customers, Not Corporate Leaders, Who Can Show You the Way

Companies in all industries are still reeling from the incredible rate of change brought on by the digital revolution. And, we’re not done yet. In fact, fast-paced change appears to be the new normal. We operate in a business environment where every day brings new...

The 21st Century Innovation Paradox and What We Can Do About It

The 21st Century Innovation Paradox and What We Can Do About It

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more...

Do You Love or Hate Your Job? The Science of Happiness At Work

Do You Love or Hate Your Job? The Science of Happiness At Work

How many people do you know who truly love their jobs and are happy at work? How many times have you come home from work and complained about your boss, a coworker, or a difficult customer? You might think the key to being happy at work is to change your boss or even...

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

In chapter four of Mean People Suck, I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth...

What the Changing Fortune 500 Tells Us About Empathy

What the Changing Fortune 500 Tells Us About Empathy

Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S. Much has changed since the first list, and it’s important to look at the...

How an Article from a Marketing Renegade Inspired Mean People Suck

How an Article from a Marketing Renegade Inspired Mean People Suck

You wouldn’t think that a book about empathy in the workplace could possibly draw inspiration from someone whose home turf is the cutthroat New York marketing agency world that inspired Mad Men. https://youtu.be/aXiaSovLtEY However, when Drew Neisser penned “How to...

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