Mean People Suck Blog

Empathy in Marketing: Why It’s More Important Than Data

Empathy in Marketing: Why It’s More Important Than Data

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to...

Why Too Much Advertising Can Hold Back Business Growth

Why Too Much Advertising Can Hold Back Business Growth

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising. Call it information overload, the nearsightedness on the part of...

Exactly How Powerful Is Storytelling in Marketing?

Exactly How Powerful Is Storytelling in Marketing?

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of...

Is Empathy the Most Important Skill a CMO Can Master?

Is Empathy the Most Important Skill a CMO Can Master?

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck, “Our Customers Know We Suck,” I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are...

Why One Commercial Real Estate Company Focuses On Great Storytelling

Why One Commercial Real Estate Company Focuses On Great Storytelling

If you’re reading this, then I think you probably get the value of marketing storytelling. It’s a powerful thing and is often a catalyst for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories...

Only Meaningful Brands Resonate with Consumers Today

Only Meaningful Brands Resonate with Consumers Today

When I wrote Mean People Suck, I wanted to get across the point that empathy is more powerful than most of us realize. I wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more...

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a...

How Empathy Rescued Disney’s Frozen from the Cutting Room Floor

How Empathy Rescued Disney’s Frozen from the Cutting Room Floor

Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time. That is, until...

Fostering Innovation & Empathy, CEO Models Lifelong Learning

Fostering Innovation & Empathy, CEO Models Lifelong Learning

In a decade in which many executives valued innovation yet felt leery about taking the plunge, Jeffrey Immelt took GE’s reins, transforming the legacy giant into a more agile organization. With a core commitment to lifelong learning not only personally but corporately...

What Do Employees Really Value? It’s Not Just About Salary

What Do Employees Really Value? It’s Not Just About Salary

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really...

It’s Customers, Not Corporate Leaders, Who Can Show You the Way

It’s Customers, Not Corporate Leaders, Who Can Show You the Way

Companies in all industries are still reeling from the incredible rate of change brought on by the digital revolution. And, we’re not done yet. In fact, fast-paced change appears to be the new normal. We operate in a business environment where every day brings new...

The 21st Century Innovation Paradox and What We Can Do About It

The 21st Century Innovation Paradox and What We Can Do About It

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more...

Do You Love or Hate Your Job? The Science of Happiness At Work

Do You Love or Hate Your Job? The Science of Happiness At Work

How many people do you know who truly love their jobs and are happy at work? How many times have you come home from work and complained about your boss, a coworker, or a difficult customer? You might think the key to being happy at work is to change your boss or even...

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