Mean People Suck Blog

Performance Reviews Suck – The Case for Eliminating Annual Reviews

Performance Reviews Suck – The Case for Eliminating Annual Reviews

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review A recent study found that only 8% of companies believe their performance...

How Awareness and Empathy Can Improve Your Job Performance

How Awareness and Empathy Can Improve Your Job Performance

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of...

This 22-Year Old Book Proved That Happy Employees Equals Better Profits

This 22-Year Old Book Proved That Happy Employees Equals Better Profits

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same...

Most Marketing Sucks: How a Culture of Empathy Can Save It

Most Marketing Sucks: How a Culture of Empathy Can Save It

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced...

Should Marketing Take On Culture and Employee Engagement

Should Marketing Take On Culture and Employee Engagement

No department understands the need for change like marketing does. We've been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has...

Empathy in Marketing: Why It’s More Important Than Data

Empathy in Marketing: Why It’s More Important Than Data

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to...

Why Too Much Advertising Can Hold Back Business Growth

Why Too Much Advertising Can Hold Back Business Growth

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising. Call it information overload, the nearsightedness on the part of...

Exactly How Powerful Is Storytelling in Marketing?

Exactly How Powerful Is Storytelling in Marketing?

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of...

Is Empathy the Most Important Skill a CMO Can Master?

Is Empathy the Most Important Skill a CMO Can Master?

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck, “Our Customers Know We Suck,” I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are...

Why One Commercial Real Estate Company Focuses On Great Storytelling

Why One Commercial Real Estate Company Focuses On Great Storytelling

If you’re reading this, then I think you probably get the value of marketing storytelling. It’s a powerful thing and is often a catalyst for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories...

Only Meaningful Brands Resonate with Consumers Today

Only Meaningful Brands Resonate with Consumers Today

When I wrote Mean People Suck, I wanted to get across the point that empathy is more powerful than most of us realize. I wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more...

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